1st. international conference Call Centers India
Indian by day - American by night
Due to globalisation and India's economy aperture to internationalisation significant changes in parts of Indianﾒs economy emerged. As Western companies found well educated and English speaking professionals they offshored part of their IT-work to India. Since a couple of years the Call Center companies in the US and Great Britain also started to transfer part of their call centers to India, where they found well English speaking people and very low labour costs.
Indian Call Center agents mostly spend the working life during the night in the USA and wake up in Mumbai at bright daylight. They receive a so-called accent modification, adopt English names and are trained in the specifics of American culture.
Many questions arise from this special work patterns, including changes in family and social life, cultural implications, working conditions and the future.